In my previous blogpost, we covered tiktok's explosive popularity growth, geographical reach, and how anyone with confidence and creative energies can monetize using their talents. Boasting a whopping 800 million active users and 1.5 billion downloads for iOS and Android in 2019, it’s really no mystery why big Brands and Influencers are resounding their horns when it comes to tiktok advertising.
Statistics show that 97% of consumers go online to search for products or services of interest, alternatively, you can browse your favorite social apps for ideas. The buying process has drastically changed and needless-to-say 47% of buyers view at least 3-5 pieces of content before reaching out to sales representatives for more information. This process is called Social Selling which basically means using social media platforms to " find " and " engage " new prospective buyers. I see this form of engagement on Twitter and Facebook all the time.
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1. advertising on tiktok
If you are new to advertising on tiktok don't distress, social media platforms have a similar flow of processing ads and you can familiarise yourself with tiktok advertisement here! tiktok has a younger livelier audience of which 41 percent of users are aged between 16 and 24. Bear this in mind when you planning your marketing strategy and budgets. Here is 5 promotional marketing ideas that will help with your next tiktok advertising campaign.
In-Feed Video: Ads appear in the native tiktok news feed on the For You page
Brand Takeover: Ad appears when tiktok users open the app and completely take over the screen for a few seconds before turning into an In-Feed Video ad
Hashtag Challenge: discovery page ad
Branded AR Content: Ad appears as branded lenses, stickers, and other 2D/3D/AR content for tiktok users to use in their videos.
Custom Influencer Package: Ad appears as part of sponsored content created by a tiktok user with influence in your market.
tiktok ad account manager for most of these options is required with the exception of first: In-Feed Video ads.
influencer marketing, hashtag challenges, and user-generated content
influencer marketing has to be one of the most significant marketing strategies to date. If you are new to Influencer marketing or perhaps have not yet heard of this marketing approach before, then here’s a brief explanation of what it is: “a brand forms a partnership with an influencer to social sell products and services to the Influencers audience. “ This type of loyalty between Influencers and audience is built on trust and authenticity as a result of a personal and rewarding experience the influencer had with a product or service; which he/she can now promote with their audience.
tiktok’s rapid growth and unique offerings have made it the ideal platform for brands and tiktok influencers to form collaborations. The success factor here is authenticity and consistency as followers crave this. Be creative and post many videos as it drives engagement and helps to build a loyal following who are willing to support your endeavors if your videos grabs their attention. You can learn more about tiktok's brand influencers here.
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Hashtag challenges are spontaneous and fun for both creators and participants with a five star potential of going viral on the platform. Unique to tiktok, the idea is for users to create exciting and engaging videos that benefit their brand's reputation and awareness. Hashtag challenges drive the most engagement on the platform setting the stage for collaborations.
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user-generated content (UGC) is pretty much self-explanatory, spans across a variety of categories and dominated largely by users who use the platform in passive mode. Content originality combined with creativity has fueled user engagement with great potential for influencer collabs as well companies looking to heighten their brand awareness on the platform.
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It's artwork that relays a message about the craftsman and his tools that help him tell his story
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Now It's Your Turn
I hope you enjoyed the 5 promotional marketing ideas that will inspire your next tiktok advertising campaign
Now I would love to hear from you
Do you participate passively or actively on your social media apps?