Pinterest is a discovery engine that attracts a staggering two billion monthly searches which roughly equates to about two-thirds of the world’s population. From a demographic perspective, Pinterest users are spread evenly over all age
groups with the highest penetration amongst the 25-34 age bracket. Previously considered a platform for businesswomen only, nowadays attracts more and more businessmen who are climbing on board in search of success.
This platform has a very large and active user base of diverse people who are constantly searching for #inspo to #creative solutions for everyday concerns. Whether you’re into cooking recipes, home decor, lifestyle, or DIY Projects, Pinterest has an audience searching for your #ideas so make sure you are
posting high-quality #freshcontent to the platform as this inspires Pinners to engage with, save, and click on your Pins.
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According to eMarkets report, Pinterest had such a good year in 2019 which saw a 9.1% growth - a revision from previous estimates of 4.3% growth. eMarketers estimates at in this year Pinterest will grow to a staggering 86 million users which is of course phenomenal.
Pinterest Introduces Trends Tool For Analyzing Search Phrases in the US
Pinterest has introduced a tool to help Marketers, Bloggers and Content Creators analyze Top US Search Phrases on the platform. Trends provides an overview of the most popular search phrases from the past 12 months and as you scroll over the graphs it highlights when particular search phrases have peaked over a specific period in time making it absolutely perfect for planning content and advertising strategies.
As a Content Creator (Affiliate Marketer) using Pinterest Trends Tool is ideal for identifying Trending Search Phrases that can be used as keywords when creating SEO friendly pin titles, rich-text descriptions, and hashtags. We’ve falling-in-love with auto-complete suggestions since it’s inception and helps derive historical suggestions from the tool which in-turn when selected, can be used to compare results between different search phrases about emerging trends. Up-to-four search phrases can be selected at once.
💡#tailwindtip: “98% of searches on Pinterest are unbranded meaning your small business has the same potential for discovery as do those who’ve spent millions and decades on promotion”
Pinterest 100 2020
Every year Pinterest releases their annual report on the Top 100 Trends so put your game face on as well as your favorite thinking hat because it’s about to get highly competitive this year.
The outlook for 2020 remains grounded and is centered around a healthier-balanced-lifestyle as we become more aware of mother-earth, eco-friendly living, and the great outdoors with responsible travel. Fashion from the past keeps trending and Home entertainment gets high-tech savvy. Pet’s receive the appreciation they deserve Gender Neutral topics are back by demand.
💡#tailwindtip: “The work you put into your Pinterest strategy today and tomorrow can pay off by way of website traffic for weeks, months, and even years ahead.”
Table of Contents
Beyond Binary
Conscious Consumption
Finding Balance
Home Hub
Internationally Inspired
Pampered Pets
Responsible travel
Re-wilding
Space Everything
90s Rerun
Gender-neutral names have always been a topic of discussion amongst parents who preferred not to know the gender of their newborns. Pinterest has seen a significant increase in search phrases relating to gender-neutral topics for example Gender-neutral names which increased by +301 percent. Kids Corner or playrooms increased by +75 percent, everything from books, toys, tents are available to help parents build a gender-neutral space for their kid to play and learn in. Even Unisex nursery search phrases went up by +527 percent. Unisex kids clothes have increased by +119 percent and it would seem that parents are not limited to just pink and blue. In-fact there seems to be a variety of colors that can be mixed and matched for kids to wear whatever they want.
This category is a no-brainer and all parents are encouraged to revisit Educational posters and use it as a tool for a means of effective yet tender communication approach with children. Gender-neutral themes seem to be more appealing to parents especially with a wide variety of options available online. This gender-neutral theme will shock and impress you at the same time, Tuxedo Dresses has surprisingly increased by +99 percent. The popularity around Gender-neutral haircuts has been around for some time now so it is no surprise to see such an increase of +625 percent. Gender-neutral party ideas are no surprise at all. It’s great to see more options are available for parents especially those who have twins and have run out of ideas, this sees a rise of +35 percent.
💡#businesstip: "See if you can make your products feel more inclusive with gender-neutral options and varied color schemes."
This year sees a continuous drive towards a more eco-friendly lifestyle and conscious awareness about the environment we live in. “The climate is changing so why aren’t we” remarks displayed by a Protester poster urging politicians to take Climate Change serious and a result sees a massive search increase of +5961 percent. Even Low-waste living searches have increased to +446 percent as people search for tips and efficient ways to cut back on waste. Product swaps see an increase of +172 percent.
One of my favorites is the Solar light crafts, +427 percent increase, what better way to promote crafts and clean energy. Thrift store crafts see a massive increase of +2276% as people search for homemade gifts, tips, and inspo. Fill your dream home with Thrifted home decor which sees an increase of +308 percent. Ocean trash art that will blow your mind away sees an increase of +39 percent.
💡#businesstip: People often want to compost or recycle… but don’t know where to start. Use product packaging or email marketing to give action
The next example, See mos +380 percent may seem a little off topic but it’s all about mixing the latest ingredients together to try out with your next smoothie or health-related juice. I do enjoy a good Cucumber salad now and again that’s why I’m not surprised to see that Cucumber Juice is among the tasty and healthful recipes to choose from.
Music is definitely the food of life and what better way to enjoy everybody’s favorite songs with Mood booster playlists which sees an increase in searches of +85 percent. Finally, the solo journey is never an easy one but you can still be happy in a coffee shop alone or in the park with a notepad and pen, so Embrace being single sees a search increase of +44 percent.
💡#businesstip: Healthier habits come from routine. Use your marketing channels to suggest easy rituals like morning baths or a soothing street.
The perfect life is possible and requires all elements to be balanced, work, family, and a healthy lifestyle. With the help of ever-evolving technologies and flexible office policies, people are able to live a balanced work-life from the comfort of their home. Dress like a champ when working from home with WFH wear which sees a search increase of +82 percent. This year sees a focus on “wellness” and as a result training and fitness awareness is available digitally or online and you can participate from your living room and hopefully get the family involved too.
Nothing says entertainment centers like high-tech Home theaters +368 percent and Audio rooms +803 percent which are designed for max fulfillment and with a world of content at your fingertips what more can you ask for, let’s not forget the pleasures of new wireless screen-casting features that allows one to project from one device to another device's display. Coffee stations, need I say anymore! Honor your staff with tech-savvy caffeine counters please, which sees a massive increase of +751 percent. A Garden room is not just a scene from the movies in-case you did not know that, so immerse yourself in nature and learn how to create your own from these searches that increased by +104 percent. There is a soothing aura projected from the sound of Indoor water fountains, searches increased by +917 percentage.
💡#businesstip: Help people bring more activities into their home with things like hobby starter kits and home office decor bundles. If you’re a B2B brand, help your clients think about ways to equip remote employees.
There are tons of infographics on Pinterest for tips on travel itineraries. Travel has always brought with it a sense of excitement as travelers experience different countries and learn about their vast cultures ranging from food to art, history, architecture, fashion, and traditions and so much more. And when nostalgia sets in, there will be no surprise from those travelers who will decide to bring home with them some of the cultures and experiences to share with their loved ones.
Ranging from highest to lowest in search phrases, Indian living rooms wins the award. Big in the US and UK and sees a big jump of +2080 percent. In the second position with +781 percent increase - give Australian landscaping a go with drought-tolerant grasses and kangaroo paw ferns, extra big in South Africa (first I’ve heard of) and Canada. Nothing screams self-love like a soaking your sorrows (and joys) with a glass of champagne in Japanese tubs. Extra big in Australia and New Zealand which sees a search hike increase of +563 percent.
Are you a foodie person? Then add Macedonian meals to your Pinterest list and give them a try. Big in Australia and Germany with a +509 percent search increase. Treat yourself to some delightful Arabic treats not to be missed, +407 percent search increase. I’ve had the privilege of tasting some of those West African recipes on my travels, +311 percent search increase equals finger-licking good.
💡#businesstip: Share the backstories behind trending ingredients and imported products so people gain a deeper appreciation for new-to-them ideas.
There are many people who appreciate their furry friends in more meaningful ways like treating their pets just like their human family that’s why Pampered Pets doesn’t come as any surprise. I’ve seen some social media status read “mother-of-dog” or “mother-of-cat” or even “dog-father”.
fact: In the UK, more than 50% of pet parents ages 19-38 said they’d rather cut expenses for themselves than cut back for their pets.
So this one may come as a shocking surprise as it would seem search phrases for Pet resorts have become very popular rising to +260 percent. Create Outdoor cat playgrounds for your cat to claw around, very popular with a +512 percent increase. True Animal lovers will resonate with this category, Pet fashion which sees a steady increase of +199 percent. Pinterest has ideas for you, give Dog patios a try with a steady increase of +131 percent. This category, Dog toilets probably requires a bit of work to help get man's best friend to that designated pee pit area or patio potties but look no further than Pinterest for great tips and ideas to get you going.
For full-transparency, this is the first time I’ve heard of Cakes for dogs. I guess there’s a first time for everything and with a +167 percent increase in searches, it would be great to look into this. Pet memorials see an increase of +261 percent.
💡#businesstip: Think of ways to make your business more pet-friendly. You could set up pet socials outside your store or launch an animal-safe product line
There is tons of fun seeking out adventure when traveling abroad. Nowadays travelers have adopted a more Eco-friendly travel +73 percent increase and are cautiously monitoring their environmental impact. Planning travels in advance, identifying places of interest, and learning about history while touring remains a trend.
There are many countries that offer a fantastic scenic experience for Train travels +107 percent search increase. Abroad education is highly recommended nowadays especially if you are traveling alone, enjoy site seeing and embracing different cultural traditions, these searches have increased by +31 percent. Many travelers blog about their Travel stories and as a result their experiences are appreciated by those who want to learn from them or and in some instances re-invent the same experience, these searches have increased by +125 percent.
💡#businesstip: Cast some light on packing light. Offer multi-purpose products, zero-waste items, and low-waste travel tips.
You don’t have to muster on your best Safari apparel to heed the call of the wild as many gears up to interact with nature and bring the inside out more than ever before. It is a known fact that spending time out in the sun can lower stress and increase energy levels. So imagine the nourishing touches that regular intervals in nature can bring.
Outdoor bars have increased by +2795 percent and I must admit after seen a few infographics even I was sold. Start a fire caveman-style and learn other wilderness survival skills to toughen up the whole family sees Bushcraft camping searches increase by +1069 percent. Outdoor play areas soared by +550 percent as remains a growing trend amongst food franchises. Don’t just dream about catching that big one as Lake fishing searches increase by +274 percent. Adventure calls, whether it be hiking a trail, soaking in a hot spring, or just experiencing the pleasures of Nature travel which searches increase by +253 percent. Hiking fashion remains a spontaneous trend and sees a search increase of +194 percent.
Fact: Norway has the world’s largest underwater restaurant, Undertakes “ocean views” to a new level
The countdown ended 50years and Space the final frontier dawned upon us opening new ways to embrace the galaxy here on earth. Searches for Space-themed parties are on the rise with Two the moon birthday party increasing by +589 percent, Galaxy themed birthday pay +341 percent and Astrology party theme ranking third sees an increase of +247 percent.
Futuristic Fashion trends with the Nasa hoodie leading the and way sees a search increase of +106 percent and Piercing ear constellation increasing by +112 percent perfect for all those geeky space cadets.
💡#businesstip: Play into astrology’s meteoric rise in popularity with what’s-your-sign product lines or menus.
These days, people want to live and party like it’s 1999, many would argue this point (me certainly not) but the 90’s era was certainly the best time to be alive and through Fashion Pinners are bringing this point across.
All hail the Hair scrunchie the Goddess of hair accessories which saw a staggering rise of +6903 percent and Hair clips 90s with +930 percent. Who remembers the Y2K bug? Well, you can still reminisce about those geek days and trend-set with Y2K outfits which saw an increase of +669 percent. Fashion and music truly complimented each other back then which saw a +165 percent search increase in 90s music artists, +322 percent search increase in 90s outfit party hip hop, and Streetwear 90s by +277 percent. Searches for 90s braids hairstyles increased by +329 percent and
💡#businesstip: Come up with the 90s “starter pack” in your category. Think party planning tips, outfit picks, or a throwback grocery list.
For more information on Pinterest Trends, head to Pinterest’s newsroom and discover all of 2019’s top searches!
💡#tailwindtip: 77% of Pinners have discovered a new brand or product with 84% making a purchase because of something they found on Pinterest.
Now It's Your Turn
I hope you enjoyed the Pinterest 100 2020
Now I would love to hear from you
Which of the points from this post are you most excited to try?
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